Hi, I’m Kimberly.
A passionate content writer and storyteller committed to crafting content that informs and inspires. I have over a decade of experience writing clear, useful copy that anticipates customers’ questions and engages them with friendly, easy-to-digest information. I have experience writing in a variety of formats including brand manifestos, how-to guides, and in-depth blog posts revolving around a wide range of topics. My work has improved customer traffic, increased impressions, and been the guide for several campaigns. If you’re looking for a writer who produces accurate, compelling content, that can flesh out your core message (and add a little flare when appropriate), let’s connect.
My Approach
Define Goals
Good content doesn’t just come from solid writing, it comes from asking the right questions. What do customers want to know, what do they need to know, and how do we meet those needs? Whether it’s developing a company manifesto or creating an in-depth blog post that will give readers the necessary information, I use the right questions to get to the heart of a matter and turn an idea into a complete piece.
Connect
Accuracy isn’t enough to engage a reader. Connection comes through using the right voice. From just the facts, ma’am, to sentimental and earnest, to enthusiastic, I balance knowledge with tone to create content that allows readers to connect to the information and the business.
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Connection Focused
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10+ Years Content Creation Experience
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Research Forward
Blog: Retail
“The Ultimate Guide to Grills and Smokers.” Details differences in products and use to help customers make the best choice for their home.
Examples
Blog: Travel
“Blarney Castle: Yes, It’s Worth It.” Gives the reader a glimpse into a particular travel experience so they can understand if it’s right for them.
Brand Manifestos
Brand Manifestos for retail brands. Each example creates a mission and an identity to help the business understand how to relate to and serve their customers.
Blog: Lifestyle and Health
Blog: Decor
Blog: Health and Wellness
Let’s Connect
Reach out to discuss the needs for your next copy project.
FAQ
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I graduated with honors from Norther Arizona University with an MFA in Creative Writing.
For the last 10+ years, I have been working as a copywriter, producing everything from educational scripts, to product descriptions, to blog posts. I have worked as both a freelance writer, and as a marketing writer for Beyond, Inc. This includes brands such as Overstock, Bed Bath & Beyond, Zulily, and buybuy BABY.
See my LinkedIn profile here.
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My primary focus is long-form content for blogs. However, I have experience writing email subject lines and headers, product descriptions, educational and training scripts, and editorial pieces. I am comfortable with both long and short-form content.
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Pricing is determined by contract length and the scope of the project.